hi, i’m arielle.
I help companies build brands and the marketing engines behind them; whether that's an early stage startup that needs someone to build the marketing function from zero, or a larger org where the team is talented, but stuck, and the systems and strategy need a rethink.
I spent nearly a decade at Victoria's Secret PINK, Coach, and agency side before co-founding Cofertility, where I helped raise our seed round, built the brand, acquired our first users, and refined our funnel. Fast Company named me one of their “Most Creative People in Business” for that work.
These days, I work as a Fractional CMO and marketing advisor, embedding within teams to build marketing functions, lead brand strategy, and sharpen the systems that drive growth.
If you’re thinking about working together, let’s chat!
services
Fractional marketing leadership: embedding within teams as a strategic partner. For startups, that's CMO-meets-Chief-of-Staff: building the function, hiring the people, setting up the playbooks. For larger orgs, it's restructuring teams, clarifying roles, and getting everyone rowing in the same direction.
Brand strategy & development: Positioning, messaging, audience development, and visual identity. Helping leaders get clear on who they are and making sure that shows up everywhere it matters.
Growth & funnel optimization: Paid media, GEO/SEO content architecture, email and retention, social strategy, influencer and affiliate programs. Plus the diagnostic work to find where the funnel is stuck and figure out the cross-platform solutions to fix it.
Marketing operations & process: Playbooks, SOPs, resource planning, vendor management. The behind-the-scenes infrastructure that keeps teams efficient, organized, and out of the spin cycle.
Press
Fast Company - Most Creative People in Business 2023: Egg freezing and donation are complicated—this startup makes them easier
Fast Company - This Startup Wants to Reimagine Egg Donation
Femtech Insider - Cofertility Raises $5M to Make Egg Freezing More Accessible by Linking It to Egg Donation
Michigan Alumni Association - The Hope We Preserve