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      <image:caption>Back before the Cofertility brand was what it is today, we tested every marketing tactic — including canvassing on college campuses.</image:caption>
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      <image:caption>On site for content production at one of the many PINK Bus university stops</image:caption>
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      <image:title>Blog - Anatomy of a Brand Book: A Beginner’s Guide to Crafting Your Brand Identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>An example of what part of a user persona exploration would look like, depending on the brand</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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